What Marketing Recruiters Want to See
Marketing hiring managers want evidence you can drive measurable business outcomes. Your CV must answer: What channels do you own? What budget have you managed? What were the results? Structure each work experience bullet around a metric: "Grew organic traffic from 50K to 340K monthly sessions over 18 months through content strategy and SEO." or "Managed £1.2M paid media budget across Google, Meta, and LinkedIn, achieving 4.1x blended ROAS." CVcraft's AI helps you identify and quantify the metrics in every role you've held.
Marketing Skills and Tools to Include
Modern marketing CVs need to demonstrate both strategic thinking and tool proficiency. List: channels (SEO, PPC, email, social, content, PR, influencer, affiliate), platforms (Google Ads, Meta Business Suite, HubSpot, Salesforce, Mailchimp, Klaviyo), analytics tools (Google Analytics 4, Looker Studio, Tableau, Mixpanel), and strategic skills (brand positioning, go-to-market strategy, customer segmentation, A/B testing, conversion rate optimisation). Certifications — Google Ads, Meta Blueprint, HubSpot — should be listed under Education or a Certifications section.
Marketing CV Summary — How to Write One
Your summary should establish your specialism, seniority, and biggest achievement in 3–4 lines. Example: "Data-driven Marketing Manager with 7 years of B2B SaaS experience across demand generation, content, and paid acquisition. Proven track record growing pipeline — most recently generating $3.4M in marketing-attributed pipeline at a Series B startup with a lean team of four. Specialising in product-led growth and SEO-driven acquisition." Tailor the channel focus and industry to match each role you apply for. CVcraft's AI generates a custom summary per application.
Brand Marketing vs Digital Marketing CVs
Brand marketers and digital marketers need slightly different CV emphases. Brand marketing CVs should highlight: brand strategy, consumer insight, campaign creative development, agency management, media planning, and brand equity metrics (NPS, awareness lift, brand tracking). Digital marketing CVs should lead with: performance metrics (ROAS, CPA, CTR, CAC), martech stack proficiency, and data-driven optimisation experience. CVcraft offers separate template variants for brand-focused and performance-focused marketing professionals.
Metrics-First Templates
Templates structured to showcase KPIs, budget sizes, and campaign results as the centrepiece of each role.
Martech Skills Block
Pre-built section for channels, platforms, and analytics tools — organised by category for quick scanning.
Certifications Section
Dedicated block for Google, Meta, HubSpot, and other marketing certifications — with year earned.
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